Tourism Excellence in Action: A Comparative Study of Marriott Hotels and Qatar Airways
The tourism industry is one of the most influential global sectors, contributing significantly to economies worldwide. Within this ecosystem, aviation and hospitality form its backbone. Two standout names Marriott Hotels in the hospitality sector and Qatar Airways in aviation have built reputations for service excellence, innovation, and global reach. This blog compares their organizational structures, stakeholder relationships, tourism products, and responses to strategic challenges, offering valuable lessons for professionals, students, and entrepreneurs in tourism. Tourism Product Development Marriott Hotels Marriott’s tourism product revolves around hospitality experiences, offering stays tailored to luxury, business, and budget travelers. The Marriott Bonvoy loyalty programmed drives customer engagement, providing rewards, upgrades, and exclusive travel experiences (Holloway & Humphries, 2021). Innovations include mobile check-in, digital keys, an...